Marketing

Course Outline

Description

This highly interactive course encourages delegates to think creatively and strategically about marketing within their industry. Through collaborative discussions and hands-on activities, participants will explore current market trends, evaluate what’s working, and learn how to apply those insights to their own business context.

Delegates will gain practical experience in market research, develop tailored marketing plans, and assess a variety of techniques to drive customer engagement while avoiding common pitfalls. The course also covers key considerations such as regulatory compliance, cost-effectiveness, and return on investment. By the end, participants will be equipped with actionable tools and insights to craft impactful marketing strategies that deliver measurable results.

Learning Objectives

• Website Design: Understand how layout, visuals, and navigation influence customer perception and engagement.
• Website Content: Learn how to align messaging and promotional elements with business goals to drive action.
• Social Media Strategy: Explore how to reach target audiences through the right platforms and campaign tactics.
• Storytelling & Branding: Use compelling narratives that reflect brand identity and resonate with customer needs.